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<channel>
	<title>Daniel R da Rocha</title>
	<link>https://www.danielrdarocha.com</link>
	<description>Daniel R da Rocha</description>
	<pubDate>Thu, 25 May 2023 01:57:09 +0000</pubDate>
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		<title>HOME</title>
				
		<link>https://danielrdarocha.com/HOME</link>

		<pubDate>Tue, 10 Dec 2019 20:50:18 +0000</pubDate>

		<dc:creator>Daniel R da Rocha</dc:creator>

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&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c6d9b6cdc9663954ce822554ad34743de40f5781d271c331d56cf6f7b99fcd7f/FANTA_Rebrand_Stills_Packaging_2.jpg" data-mid="179890589" border="0"  src="https://freight.cargo.site/w/1000/i/c6d9b6cdc9663954ce822554ad34743de40f5781d271c331d56cf6f7b99fcd7f/FANTA_Rebrand_Stills_Packaging_2.jpg" /&#62;
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		<title>FANTA</title>
				
		<link>https://danielrdarocha.com/FANTA</link>

		<pubDate>Fri, 05 May 2023 00:42:43 +0000</pubDate>

		<dc:creator>Daniel R da Rocha</dc:creator>

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&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b2f222fefadaaa1091aeea02093af272475f0a79864220a149977d216123df38/FANTA_Rebrand_Stills_BI_001_Logo.jpg" data-mid="177726301" border="0"  src="https://freight.cargo.site/w/1000/i/b2f222fefadaaa1091aeea02093af272475f0a79864220a149977d216123df38/FANTA_Rebrand_Stills_BI_001_Logo.jpg" /&#62;





Fanta Global Rebrandbrand identity + packaging design




	

&#38;nbsp;Fanta is the second largest brand owned by The Coca-Cola Company. They reached out to JKR with the challenge of creating its first ever global brand identity, unifying Fanta's look across 180 different markets around the world.&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; As part of the team led by Lisa Smith, my role was to translate the 'Pop of Fun-ta' brand idea into every element of the brand toolkit: improving the logo; selecting an endless range of combinations for the color palette, fine tuning with print production to maintain consistency between digital and print; and setting up a system that enabled the creation of packaging for more than 100 flavors. 



	
︎ March 2023studio&#38;nbsp;Jones Knowles Ritchie
role Designer
ECD Lisa Smith

DD Alex Boulware, Chance Medder, Jay Chapman


design Bentzion Goldman, Daniel Frumhoff, Daniel Rocha, Julia Aguiar, Paco Padilla, Patricia Watanabe


strategy Kimberly Dixon-Mays, Cole McCloskey
photography Tim Marsella, Martin Wonnacott

illustration Lucas Wakamatsu

type design Colophon


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&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/9237744115c210c324a815f35fb36dadecdf69adef4f8e8c64488feec98b4fa6/FANTA_Rebrand_Stills_BI_008_Illustration_1.jpg" data-mid="177726306" border="0"  src="https://freight.cargo.site/w/1000/i/9237744115c210c324a815f35fb36dadecdf69adef4f8e8c64488feec98b4fa6/FANTA_Rebrand_Stills_BI_008_Illustration_1.jpg" /&#62;







	I was also responsible for establishing principles for photography, illustration and type, briefing and interfacing with vendors to craft and finesse each one of the brand assets in every stage of the project.
	

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		<title>UNO LOOP</title>
				
		<link>https://danielrdarocha.com/UNO-LOOP</link>

		<pubDate>Thu, 25 May 2023 01:57:09 +0000</pubDate>

		<dc:creator>Daniel R da Rocha</dc:creator>

		<guid isPermaLink="true">https://danielrdarocha.com/UNO-LOOP</guid>

		<description>
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5f7ea188c704a96cbf802f9986ba7424bde401fbdc757d97d615e4dd6f12542f/Uno-Loop-cover-image.jpg" data-mid="180177577" border="0"  src="https://freight.cargo.site/w/1000/i/5f7ea188c704a96cbf802f9986ba7424bde401fbdc757d97d615e4dd6f12542f/Uno-Loop-cover-image.jpg" /&#62;




Uno Loop Records
brand identity + logotype




&#38;nbsp;Founded by vinyl collectors and music producers, Uno Loop is an independent record label on a mission to bring music and culture full circle. They do so by releasing original material and re-releasing hidden gems from the past, discovered through years of worldwide crate digging.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
The visual identity expresses the multiplicity of Uno Loop’s approach through a set of 3 distinctive logotypes that range from restrained to expressive, flexing dynamically across the brand’s communication. Structured around confident typesetting and sun-faded colors, the result is a versatile system for creating straightforward yet heartwarming layouts, for record covers, event flyers, and beyond.





	
︎ September 2022
design Daniel Rocha
photography Abderraouf Grissa


fonts in use VC Nudge






&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6efe5214b8a7b735f99fe5b5c01f9cd74123d75adab637e69422a89d40baed4d/Uno-Loop-vinyl.jpg" data-mid="180177621" border="0"  src="https://freight.cargo.site/w/1000/i/6efe5214b8a7b735f99fe5b5c01f9cd74123d75adab637e69422a89d40baed4d/Uno-Loop-vinyl.jpg" /&#62;
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&#60;img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bcf346b62f2e31f1d6741f85a2e41bed223dd6efbabd4329652dea4af652efc6/Uno-Loop-album.jpg" data-mid="180177253" border="0"  src="https://freight.cargo.site/w/960/i/bcf346b62f2e31f1d6741f85a2e41bed223dd6efbabd4329652dea4af652efc6/Uno-Loop-album.jpg" /&#62;
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&#38;nbsp;
&#60;img width="1473" height="1080" width_o="1473" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f27d78e3fa267002cad83c6bd904d14f1a57d53307c2e2a9a48101d207cc6408/Uno-Loop_Launch-gif-phone-wide.gif" data-mid="180181224" border="0"  src="https://freight.cargo.site/w/1000/i/f27d78e3fa267002cad83c6bd904d14f1a57d53307c2e2a9a48101d207cc6408/Uno-Loop_Launch-gif-phone-wide.gif" /&#62;

&#60;img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/95ac21ca14058685ef88b709f8ca0abd8e00edd6beb8fc6604d546d5a548c513/Uno-Loop-sweatshirt.jpg" data-mid="180177680" border="0"  src="https://freight.cargo.site/w/1000/i/95ac21ca14058685ef88b709f8ca0abd8e00edd6beb8fc6604d546d5a548c513/Uno-Loop-sweatshirt.jpg" /&#62;
&#60;img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5aa2afdccd9f38335817814e75014aeab00b8919bb209d62e4039c56dae3b7a0/Uno-Loop-sticker.jpg" data-mid="180177579" border="0"  src="https://freight.cargo.site/w/960/i/5aa2afdccd9f38335817814e75014aeab00b8919bb209d62e4039c56dae3b7a0/Uno-Loop-sticker.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>PEDRO FONTE</title>
				
		<link>https://danielrdarocha.com/PEDRO-FONTE</link>

		<pubDate>Wed, 13 Jan 2021 01:59:18 +0000</pubDate>

		<dc:creator>Daniel R da Rocha</dc:creator>

		<guid isPermaLink="true">https://danielrdarocha.com/PEDRO-FONTE</guid>

		<description>


&#60;img width="1803" height="1202" width_o="1803" height_o="1202" data-src="https://freight.cargo.site/t/original/i/d0d5176111cd57b773c835334ca393c284c09a56e043e38d967617e185f56bda/2-LAD-DanielRocha-FDT_capa-contra.jpg" data-mid="94889651" border="0"  src="https://freight.cargo.site/w/1000/i/d0d5176111cd57b773c835334ca393c284c09a56e043e38d967617e185f56bda/2-LAD-DanielRocha-FDT_capa-contra.jpg" /&#62;



	Pedro Fonte: Filme do Tempoalbum cover + album packaging + film photography




	




&#38;nbsp;Filme do Tempo is an album by Brazilian drummer and percussionist Pedro Fonte, known for his distinct and precise playing style that favors feeling over technical virtuosity. After more than a decade performing as a drummer, his debut as a composer brings in heartfelt lyrics as he curiously dives within to connect with his roots.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; The design stems from basic graphic elements associated with rhythm, such as repetition. On the cover, title and artist name are repeated to form a strong frame, emphasizing the square format. Further repetition of this pulse combined with the slanted distortion of the typography creates a tunnel vision of concentric squares that suggests an inward perspective. This logic is applied both to the CD and to the 4x4 insert, which is type set as to create an inward rotating motion.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; In Fonte's music, precision lays the foundation for groove to set in. The rigidness conveyed by the justified text boxes and strict grids, is balanced off with liquid like distortions, once more indicating concentric patterns found in sound waves and water ripples. Restricted use of color sets the tone in tune with the raw nature of the rhythmic instruments.



	
︎ November 2020design Daniel Rocha and Vidi Descavesfilm photography&#38;nbsp;Daniel Rocha&#38;nbsp;

set dressing and styling Luisa Pollo

fonts in use
Freehouse + Presley Slab


&#60;img width="1803" height="1202" width_o="1803" height_o="1202" data-src="https://freight.cargo.site/t/original/i/41e15cbb2144e8a84773b847a8d163f1d4be46b3468a8c8271e853ebde4dc9fe/4-LAD-DanielRocha-FDT_disco_02.jpg" data-mid="94889653" border="0"  src="https://freight.cargo.site/w/1000/i/41e15cbb2144e8a84773b847a8d163f1d4be46b3468a8c8271e853ebde4dc9fe/4-LAD-DanielRocha-FDT_disco_02.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/063ed3d63cdae52d749fa84eee54444ef85b75dabcdc9cdfb362409293ae3f77/DRdR-Fonte-FdT_02.jpg" data-mid="95258645" border="0"  src="https://freight.cargo.site/w/1000/i/063ed3d63cdae52d749fa84eee54444ef85b75dabcdc9cdfb362409293ae3f77/DRdR-Fonte-FdT_02.jpg" /&#62;
&#60;img width="1920" height="680" width_o="1920" height_o="680" data-src="https://freight.cargo.site/t/original/i/fe43182a318344b97729cf0a1da7e39aa2752c036d7d805c1344e2cf071545d6/DRdR-Fonte-FdT_03.jpg" data-mid="95258646" border="0"  src="https://freight.cargo.site/w/1000/i/fe43182a318344b97729cf0a1da7e39aa2752c036d7d805c1344e2cf071545d6/DRdR-Fonte-FdT_03.jpg" /&#62;

&#60;img width="1803" height="1202" width_o="1803" height_o="1202" data-src="https://freight.cargo.site/t/original/i/c1f0427dc738b8c32ae735456611b159efe69fb6fdecd8908d89cfac9be1a2ce/6-LAD-DanielRocha-FDT_interna-disco.jpg" data-mid="94889655" border="0"  src="https://freight.cargo.site/w/1000/i/c1f0427dc738b8c32ae735456611b159efe69fb6fdecd8908d89cfac9be1a2ce/6-LAD-DanielRocha-FDT_interna-disco.jpg" /&#62;
&#60;img width="1803" height="1202" width_o="1803" height_o="1202" data-src="https://freight.cargo.site/t/original/i/5f3b682af87466f940e62b93fe40f0642ef37330e64eb939c46f513badb18661/8-LAD-DanielRocha-FDT_encarte-frente.jpg" data-mid="94889657" border="0"  src="https://freight.cargo.site/w/1000/i/5f3b682af87466f940e62b93fe40f0642ef37330e64eb939c46f513badb18661/8-LAD-DanielRocha-FDT_encarte-frente.jpg" /&#62;


	In 2020, musicians found themselves incapable of doing concerts and therefore, stripped of their main source of revenue. In the context of the quarantine, launching a physical CD package offered a way for musicians to physically connect with their listeners.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; As the compact disk media format rapidly progresses to become ultimately obsolete, the releasing of a CD is justified solely by the printed packaging which contains it. Purchasing a CD becomes a form of escaping the digital realm and connecting with the artist through the materiality of the media. Buying directly from independent artists still remains the most effective way of supporting them.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Moreover, the printed insert provides the opportunity for the artist to give due credits for the professionals who collaborated to create the experience, restoring a healthy habit that was lost in the streaming era, since basic credits are nowhere to be seen in major platforms.
	





&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1e113f9f91d3992e63c94b39a75aaa5a30ebaaf9cf0b1d26b9628cce094345bc/6--FONTE-FDT_encarte-detalhe.jpg" data-mid="95258847" border="0"  src="https://freight.cargo.site/w/1000/i/1e113f9f91d3992e63c94b39a75aaa5a30ebaaf9cf0b1d26b9628cce094345bc/6--FONTE-FDT_encarte-detalhe.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ea12bf0015f1e05796a90dea809d76e1389954957fe0c56e94b033456514e2e1/7--FONTE-FDT_encarte-detalhe.jpg" data-mid="95258848" border="0"  src="https://freight.cargo.site/w/1000/i/ea12bf0015f1e05796a90dea809d76e1389954957fe0c56e94b033456514e2e1/7--FONTE-FDT_encarte-detalhe.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bf7757f6aeb4602ff30e97e5ec4d13c6985396355ab658deb3272d2068c22f76/6--FONTE-FDT_lombada_01-copy.jpg" data-mid="95258845" border="0"  src="https://freight.cargo.site/w/1000/i/bf7757f6aeb4602ff30e97e5ec4d13c6985396355ab658deb3272d2068c22f76/6--FONTE-FDT_lombada_01-copy.jpg" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/282b7077b5049dd6f124c296d4341516c09e3d6df602599783614ce4ae92eb3d/DRdR-Fonte-FdT_00.jpg" data-mid="95260411" border="0"  src="https://freight.cargo.site/w/1000/i/282b7077b5049dd6f124c296d4341516c09e3d6df602599783614ce4ae92eb3d/DRdR-Fonte-FdT_00.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8ad91714356ab0ed3a70dfcba2d79fe50e65af37e26a93c8f8097f31b51000f5/DRdR-Fonte-FdT_000.jpg" data-mid="95260413" border="0"  src="https://freight.cargo.site/w/1000/i/8ad91714356ab0ed3a70dfcba2d79fe50e65af37e26a93c8f8097f31b51000f5/DRdR-Fonte-FdT_000.jpg" /&#62;
&#60;img width="720" height="540" width_o="720" height_o="540" data-src="https://freight.cargo.site/t/original/i/9eb3aa2ca281a24849dbc840b8813327936047778e7e0040fd172be60a7fe582/5-LAD-DanielRocha-FDT_disco_02.gif" data-mid="94889654" border="0"  src="https://freight.cargo.site/w/720/i/9eb3aa2ca281a24849dbc840b8813327936047778e7e0040fd172be60a7fe582/5-LAD-DanielRocha-FDT_disco_02.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>ENTRE</title>
				
		<link>https://danielrdarocha.com/ENTRE</link>

		<pubDate>Wed, 31 Mar 2021 18:28:05 +0000</pubDate>

		<dc:creator>Daniel R da Rocha</dc:creator>

		<guid isPermaLink="true">https://danielrdarocha.com/ENTRE</guid>

		<description>








ENTRE — Marina Benzaquembook cover + book design




	




&#38;nbsp;"ENTRE" is the first book by rising photographer from Rio de Janeiro, Marina Benzaquem (@zabenzi). The publication presents a series of photographic diptychs, unsetling juxtaposed pairs created by Marina with photos from her archive, taken between 2015-2020.&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; By putting her pictures against each other, Marina creates collisions of textures, bodies, colors, shapes. A dialogue between the strength of her photos.&#38;nbsp;The design of the book was an opportunity to articulate new relationships between the images; associations of associations. Starting from a larger set, 89 diptychs were selected and a narrative was created in the effort of reproducing the diversity of sensations which the images provoke, as well as the strangeness caused by the shock between each one of them.



	︎ December 2020

design Daniel Rocha
produced by Modinhas, Baladas &#38;amp; Sonetos
texts Eduarda Freire and Poli Pierattiproduct photography Marcelo Salvador
packaging Barbara Tavares and Raquel Dimantas

📕 18,5 x 21 cm, 96ppfonts in use
Vinila



&#60;img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/3bbb02da1644ac05824509da6d0b1b23b6253ddba9a2298dc5af4a7eecec426c/ENTRE-lojavirtual_01-1.jpg" data-mid="103879057" border="0"  src="https://freight.cargo.site/w/1000/i/3bbb02da1644ac05824509da6d0b1b23b6253ddba9a2298dc5af4a7eecec426c/ENTRE-lojavirtual_01-1.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/afd3e7f8675b5f26df288d3d648d966543d5ff9dd6f2a3d5f11be8df388cc62d/ENTRE-zabenzi-divulgacao-vertical_03.jpg" data-mid="103880053" border="0"  src="https://freight.cargo.site/w/1000/i/afd3e7f8675b5f26df288d3d648d966543d5ff9dd6f2a3d5f11be8df388cc62d/ENTRE-zabenzi-divulgacao-vertical_03.jpg" /&#62;
&#60;img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/cc205b2c35a7f414f28c674a301c11031251c941696091707b6e5fa1ce9f7d2a/ENTRE-lojavirtual_03.jpg" data-mid="103879215" border="0"  src="https://freight.cargo.site/w/1000/i/cc205b2c35a7f414f28c674a301c11031251c941696091707b6e5fa1ce9f7d2a/ENTRE-lojavirtual_03.jpg" /&#62;

	

The diptychs vary in size and combine photos from different types of cameras. The book's format was devised to accommodate the variety of proportions of the images and also the limitations imposed by the resolution of some of their files.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; The title of the book has two meanings, which translate to "get in" and "between", a fortunate double-meaning word for a book of "doubles". "ENTRE" is a combination of letters that suggests symmetry and allows a division in two. This aspect was explored in the spine, which divides the diptych in the middle, as well as in the title page, with the word cut in half above a depicted spinal column. The image chosen for the cover summarizes the idea of the book — a pair of pairs, the epitome of collision.&#38;nbsp;

	


&#60;img width="1250" height="834" width_o="1250" height_o="834" data-src="https://freight.cargo.site/t/original/i/cd56bcd0f5e28ef348a75aa8486d6a577e74519b2636af7c2c4bc5071a16942d/ENTRE-zabenzi-divulgacao-miolo_01.jpg" data-mid="103879790" border="0"  src="https://freight.cargo.site/w/1000/i/cd56bcd0f5e28ef348a75aa8486d6a577e74519b2636af7c2c4bc5071a16942d/ENTRE-zabenzi-divulgacao-miolo_01.jpg" /&#62;


&#60;img width="1250" height="834" width_o="1250" height_o="834" data-src="https://freight.cargo.site/t/original/i/23aaa029ed8e39d123c4e9b511aa203dea8bea4ffdb3ef3d2b3c20d4d67665e6/ENTRE-zabenzi-divulgacao-miolo_03.jpg" data-mid="103879792" border="0"  src="https://freight.cargo.site/w/1000/i/23aaa029ed8e39d123c4e9b511aa203dea8bea4ffdb3ef3d2b3c20d4d67665e6/ENTRE-zabenzi-divulgacao-miolo_03.jpg" /&#62;
&#60;img width="1250" height="834" width_o="1250" height_o="834" data-src="https://freight.cargo.site/t/original/i/128e1efe9c29ac4b6866a53d0ac6593ad46876cfa9dbb9cacd65fb3403e8124d/ENTRE-zabenzi-divulgacao-miolo_04.jpg" data-mid="103879793" border="0"  src="https://freight.cargo.site/w/1000/i/128e1efe9c29ac4b6866a53d0ac6593ad46876cfa9dbb9cacd65fb3403e8124d/ENTRE-zabenzi-divulgacao-miolo_04.jpg" /&#62;
&#60;img width="1250" height="834" width_o="1250" height_o="834" data-src="https://freight.cargo.site/t/original/i/e1aac1e1905413952b867c472a03f2f64f8c16364a9f1f55a2ecfdba0d1a0fcf/ENTRE-zabenzi-divulgacao-miolo_02.jpg" data-mid="103879791" border="0"  src="https://freight.cargo.site/w/1000/i/e1aac1e1905413952b867c472a03f2f64f8c16364a9f1f55a2ecfdba0d1a0fcf/ENTRE-zabenzi-divulgacao-miolo_02.jpg" /&#62;
&#60;img width="1250" height="834" width_o="1250" height_o="834" data-src="https://freight.cargo.site/t/original/i/1479327a595d350a4b131ccd6a35977157a4ed7092cc4abb35be45048c729532/ENTRE-zabenzi-divulgacao-miolo_05.jpg" data-mid="103879794" border="0"  src="https://freight.cargo.site/w/1000/i/1479327a595d350a4b131ccd6a35977157a4ed7092cc4abb35be45048c729532/ENTRE-zabenzi-divulgacao-miolo_05.jpg" /&#62;
&#60;img width="1250" height="834" width_o="1250" height_o="834" data-src="https://freight.cargo.site/t/original/i/2ca6d0228ec4118797634b4888f69b057b69c8f5579aaddb56fbb41f607c1f97/ENTRE-zabenzi-divulgacao-miolo_06.jpg" data-mid="103879795" border="0"  src="https://freight.cargo.site/w/1000/i/2ca6d0228ec4118797634b4888f69b057b69c8f5579aaddb56fbb41f607c1f97/ENTRE-zabenzi-divulgacao-miolo_06.jpg" /&#62;


&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3135736440184de199834a7b29c6f44458c4db1b94726a271679b74fbb4cfe3c/ENTRE-foto-divulgacao_INTERNA_02.jpg" data-mid="104087272" border="0"  src="https://freight.cargo.site/w/1000/i/3135736440184de199834a7b29c6f44458c4db1b94726a271679b74fbb4cfe3c/ENTRE-foto-divulgacao_INTERNA_02.jpg" /&#62;
&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/01ebf51f1a95bb9a62ff36bbda5257a38429689ffb32d52a96936d2d003cc048/ENTRE-foto-divulgacao_ORELHA_02.jpg" data-mid="104087274" border="0"  src="https://freight.cargo.site/w/1000/i/01ebf51f1a95bb9a62ff36bbda5257a38429689ffb32d52a96936d2d003cc048/ENTRE-foto-divulgacao_ORELHA_02.jpg" /&#62;
&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/52d36441f1aeb82786f705f4ab0e06d9adef642f4dbd2e02a8db10c7d058d84b/ENTRE-foto-divulgacao_ORELHA_01.jpg" data-mid="104087273" border="0"  src="https://freight.cargo.site/w/1000/i/52d36441f1aeb82786f705f4ab0e06d9adef642f4dbd2e02a8db10c7d058d84b/ENTRE-foto-divulgacao_ORELHA_01.jpg" /&#62;
&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1b57ca7ed104a42394adf6f0afe18a046295d95fab4cd998f2fd80010d13103f/ENTRE-foto-divulgacao_ORELHA_03.jpg" data-mid="104087275" border="0"  src="https://freight.cargo.site/w/1000/i/1b57ca7ed104a42394adf6f0afe18a046295d95fab4cd998f2fd80010d13103f/ENTRE-foto-divulgacao_ORELHA_03.jpg" /&#62;

	The idea of collision also appears in the composition of the text in the book flaps. The typeface used in the texts (Vinila, by Flora de Carvalho) has distinctive inktraps, exaggerated empty spaces in the areas where the strokes collide.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; The book was released with a limited edition velcro-pouch packaging, designed exclusively for the launching campaign, by textile designers Barbara Tavares and Raquel Dimantas.

	


&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7c111736097490f2df52c9a41ee61bb53299a5da135e7e81850a08be903c2f55/ENTRE-zabenzi-divulgacao-vertical_07.jpg" data-mid="103879481" border="0"  src="https://freight.cargo.site/w/1000/i/7c111736097490f2df52c9a41ee61bb53299a5da135e7e81850a08be903c2f55/ENTRE-zabenzi-divulgacao-vertical_07.jpg" /&#62;
&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4f8bb354155460b218101cb36c17472c50d0e6b24fcb06a56c3b370b69535aaf/ENTRE-foto-divulgacao_BOLSA_01.jpg" data-mid="103879574" border="0"  src="https://freight.cargo.site/w/1000/i/4f8bb354155460b218101cb36c17472c50d0e6b24fcb06a56c3b370b69535aaf/ENTRE-foto-divulgacao_BOLSA_01.jpg" /&#62;
&#60;img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/43d1aab08dda549a0f224a681740548fa5d3ea1468b2dca9459b00732d0da3f0/ENTRE-lojavirtual_04.jpg" data-mid="103879232" border="0"  src="https://freight.cargo.site/w/1000/i/43d1aab08dda549a0f224a681740548fa5d3ea1468b2dca9459b00732d0da3f0/ENTRE-lojavirtual_04.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/748432129860a5a0932bac6f2b23e99e3b8484839f0f73bbdce630addeb690d5/ENTRE-zabenzi-divulgacao-vertical_01.jpg" data-mid="103880052" border="0"  src="https://freight.cargo.site/w/1000/i/748432129860a5a0932bac6f2b23e99e3b8484839f0f73bbdce630addeb690d5/ENTRE-zabenzi-divulgacao-vertical_01.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>→ lettering &#38; calligraphy</title>
				
		<link>https://danielrdarocha.com/lettering-calligraphy</link>

		<pubDate>Thu, 29 May 2014 17:14:50 +0000</pubDate>

		<dc:creator>Daniel R da Rocha</dc:creator>

		<guid isPermaLink="true">https://danielrdarocha.com/lettering-calligraphy</guid>

		<description>
  
    
      
Lettering &#38;amp; Calligraphy &#38;nbsp;
      selection of various projects for clients, for friends, and for fun
      
    
  




  
    
&#60;img width="1432" height="1210" width_o="1432" height_o="1210" data-src="https://freight.cargo.site/t/original/i/65f035c3308e2da747d2e496e4b0959081f5903f7a78f576ae26f1f87f63be26/home-is-a-place_01.jpg" data-mid="100824228" border="0"  src="https://freight.cargo.site/w/1000/i/65f035c3308e2da747d2e496e4b0959081f5903f7a78f576ae26f1f87f63be26/home-is-a-place_01.jpg" /&#62;
&#60;img width="1432" height="1210" width_o="1432" height_o="1210" data-src="https://freight.cargo.site/t/original/i/4b19bd2a1793e5527ac63d12b177f8a66a01f279273d3a54259a9b1dfe01b867/home-is-a-place_02.jpg" data-mid="100821064" border="0"  src="https://freight.cargo.site/w/1000/i/4b19bd2a1793e5527ac63d12b177f8a66a01f279273d3a54259a9b1dfe01b867/home-is-a-place_02.jpg" /&#62;

  
  
    
      Home is a place where people matter
      POSTER COMMISSION
      
      acrylic paint on heavyweight paper
      
      size A3 (11.7 x 16.5 inches)
      
      → watch process video
      
    
  





  
    
&#60;img width="1432" height="1210" width_o="1432" height_o="1210" data-src="https://freight.cargo.site/t/original/i/c578f8699b0d10193595d5c6ab4df9eaaf6a59801b73a08136878a7e94365bd9/bobao_01.jpg" data-mid="100821058" border="0"  src="https://freight.cargo.site/w/1000/i/c578f8699b0d10193595d5c6ab4df9eaaf6a59801b73a08136878a7e94365bd9/bobao_01.jpg" /&#62;
&#60;img width="1432" height="1210" width_o="1432" height_o="1210" data-src="https://freight.cargo.site/t/original/i/da391907b47e96ab35551a83a97fc5272bce95adf8b83be04b095555b5bb8852/bobao_02.jpg" data-mid="100821059" border="0"  src="https://freight.cargo.site/w/1000/i/da391907b47e96ab35551a83a97fc5272bce95adf8b83be04b095555b5bb8852/bobao_02.jpg" /&#62;

  
  
    
      Bobão de Camaró
      POSTER COMMISSION
      
      acrylic paint on heavyweight paper
      
      size: A3 (11.7 x 16.5 inches)
      
      → watch process video
      
    
  





  
    
&#60;img width="1432" height="1210" width_o="1432" height_o="1210" data-src="https://freight.cargo.site/t/original/i/5183eb5e2b8b2d674597c78bba7fd3efd711098947d10309c867cfacc3a63cb9/vamo-q-vamo.jpg" data-mid="100823603" border="0"  src="https://freight.cargo.site/w/1000/i/5183eb5e2b8b2d674597c78bba7fd3efd711098947d10309c867cfacc3a63cb9/vamo-q-vamo.jpg" /&#62;
&#60;img width="1432" height="1210" width_o="1432" height_o="1210" data-src="https://freight.cargo.site/t/original/i/7aa89f59b1775da3d98c75f8967403547d2aef969fb2073d0b3d44f87ccddf13/vamo-q-vamo_02.jpg" data-mid="100823602" border="0"  src="https://freight.cargo.site/w/1000/i/7aa89f59b1775da3d98c75f8967403547d2aef969fb2073d0b3d44f87ccddf13/vamo-q-vamo_02.jpg" /&#62;

  
  
    
      VAMO QUE VAMO
      
      acrylic paint on gold foil mirror cardstock
      
      size: 6.5 x 8.5 inches
    
  





  
    &#60;img width="1920" height="1082" width_o="1920" height_o="1082" data-src="https://freight.cargo.site/t/original/i/8c467c7e2cb2a00714d2e5e75de3404540509ea54da5b299f85d3847ff19470f/Noturno-150_lettering-aplicacao.jpg" data-mid="100824332" border="0"  src="https://freight.cargo.site/w/1000/i/8c467c7e2cb2a00714d2e5e75de3404540509ea54da5b299f85d3847ff19470f/Noturno-150_lettering-aplicacao.jpg" /&#62;
  
  
    
      Noturno 150 — Heavy Baile
      CUSTOM LETTERING
      
      lettering title for Heavy Baile videoclip directed by Daniel Venosa in which passinho dancer Sheick performs within the masterpieces of the Metropolitan Museum of Art
      
      → watch video
    
  




︎
miscellaneous



&#60;img width="1000" height="827" width_o="1000" height_o="827" data-src="https://freight.cargo.site/t/original/i/9d197ccf1a492daa40a3593e8958a64a03eb9319ad11d2fd19351d9d4d6ece70/groove.jpg" data-mid="7648074" border="0"  src="https://freight.cargo.site/w/1000/i/9d197ccf1a492daa40a3593e8958a64a03eb9319ad11d2fd19351d9d4d6ece70/groove.jpg" /&#62;
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&#60;img width="1445" height="1000" width_o="1445" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2a3ce9e89699e6976a39a8471bd9a3678e4d98d35a8cac9a51aa0239097a5db1/Typism-LowRes-4.jpg" data-mid="7648108" border="0"  src="https://freight.cargo.site/w/1000/i/2a3ce9e89699e6976a39a8471bd9a3678e4d98d35a8cac9a51aa0239097a5db1/Typism-LowRes-4.jpg" /&#62;
&#60;img width="1500" height="910" width_o="1500" height_o="910" data-src="https://freight.cargo.site/t/original/i/493c558969d14099f850d6035bf340cdcb42be6d6fdf1d633d19482842bb740c/brixton-colour.jpg" data-mid="7648069" border="0"  src="https://freight.cargo.site/w/1000/i/493c558969d14099f850d6035bf340cdcb42be6d6fdf1d633d19482842bb740c/brixton-colour.jpg" /&#62;
&#60;img width="1500" height="1052" width_o="1500" height_o="1052" data-src="https://freight.cargo.site/t/original/i/0d4396fdb8994a11d16ec6cb0053dea9c1fc6175dee8eb1a97b9452d30d86659/actniceandgentle.jpg" data-mid="7648068" border="0"  src="https://freight.cargo.site/w/1000/i/0d4396fdb8994a11d16ec6cb0053dea9c1fc6175dee8eb1a97b9452d30d86659/actniceandgentle.jpg" /&#62;
&#60;img width="1334" height="750" width_o="1334" height_o="750" data-src="https://freight.cargo.site/t/original/i/c3967810c9e8fa94d59a75b323272c934354282fa305fc84ff2b593e5da8dc0c/IMG_2629.jpg" data-mid="7652104" border="0"  src="https://freight.cargo.site/w/1000/i/c3967810c9e8fa94d59a75b323272c934354282fa305fc84ff2b593e5da8dc0c/IMG_2629.jpg" /&#62;





&#60;img width="3264" height="3264" width_o="3264" height_o="3264" data-src="https://freight.cargo.site/t/original/i/f5e73ad8495efd89b2e188db641fa3a8be4c51f3e37f9846802555875831cca6/caligra_A.jpg" data-mid="56384955" border="0"  src="https://freight.cargo.site/w/1000/i/f5e73ad8495efd89b2e188db641fa3a8be4c51f3e37f9846802555875831cca6/caligra_A.jpg" /&#62;
&#60;img width="3264" height="3264" width_o="3264" height_o="3264" data-src="https://freight.cargo.site/t/original/i/f29f5b16c7d38ddf24c54d814094b6a83ede93c05d4b047646021f8bd74e3f28/caligra_K.jpg" data-mid="56384956" border="0"  src="https://freight.cargo.site/w/1000/i/f29f5b16c7d38ddf24c54d814094b6a83ede93c05d4b047646021f8bd74e3f28/caligra_K.jpg" /&#62;
&#60;img width="3264" height="3264" width_o="3264" height_o="3264" data-src="https://freight.cargo.site/t/original/i/246184dca812de1d8110363b7a4b3c65cea0a3d5db990c5aa8a2aa932f5b7ad4/caligra_U.jpg" data-mid="56384957" border="0"  src="https://freight.cargo.site/w/1000/i/246184dca812de1d8110363b7a4b3c65cea0a3d5db990c5aa8a2aa932f5b7ad4/caligra_U.jpg" /&#62;

&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b3a034d027f0de2daa8242a711dc978a2e574d1ab79bc92ed7689de08f1d6e2a/letr-1.jpg" data-mid="50556049" border="0" data-rotation="-90" src="https://freight.cargo.site/w/1000/i/b3a034d027f0de2daa8242a711dc978a2e574d1ab79bc92ed7689de08f1d6e2a/letr-1.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>→ posters</title>
				
		<link>https://danielrdarocha.com/posters</link>

		<pubDate>Mon, 26 May 2014 17:18:49 +0000</pubDate>

		<dc:creator>Daniel R da Rocha</dc:creator>

		<guid isPermaLink="true">https://danielrdarocha.com/posters</guid>

		<description>

&#60;img width="900" height="1350" width_o="900" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e7cd01bcc366af2678af2908643de5a629f1f72886edfe5ff63e102f719f2f50/afe-mancha-CARTAZ.jpg" data-mid="42702367" border="0"  src="https://freight.cargo.site/w/900/i/e7cd01bcc366af2678af2908643de5a629f1f72886edfe5ff63e102f719f2f50/afe-mancha-CARTAZ.jpg" /&#62;
&#60;img width="1022" height="1534" width_o="1022" height_o="1534" data-src="https://freight.cargo.site/t/original/i/6e5ea62f20145fa1d7afe651872888a0a47fe8453a5ac6d3b6f5b226a673d613/isso-que-vc-chama.jpg" data-mid="100695131" border="0"  src="https://freight.cargo.site/w/1000/i/6e5ea62f20145fa1d7afe651872888a0a47fe8453a5ac6d3b6f5b226a673d613/isso-que-vc-chama.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/87d23c0df00e419317dde4db7e76d31ad029e8cc5ce0dbb7b38ae493041428e3/ana-feed-colour.jpg" data-mid="100694768" border="0"  src="https://freight.cargo.site/w/1000/i/87d23c0df00e419317dde4db7e76d31ad029e8cc5ce0dbb7b38ae493041428e3/ana-feed-colour.jpg" /&#62;
&#60;img width="900" height="1350" width_o="900" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4c746062d4ed25848add6434b9a3f2baa1569f792b6e8504a7f5459848a41c6c/4pc-cartaz-facebook.jpg" data-mid="27631006" border="0"  src="https://freight.cargo.site/w/900/i/4c746062d4ed25848add6434b9a3f2baa1569f792b6e8504a7f5459848a41c6c/4pc-cartaz-facebook.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/00923ca267c3a79be2a9ac601b4f01b082bf2598cd39316d04089cd3e4f5877a/Rubel-em-SP-Cartaz-Instagram.jpg" data-mid="20129941" border="0"  src="https://freight.cargo.site/w/1000/i/00923ca267c3a79be2a9ac601b4f01b082bf2598cd39316d04089cd3e4f5877a/Rubel-em-SP-Cartaz-Instagram.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bfddb472cbfab62e94520b05cbc26183bd13e6e3d773ba45bd59ae859a917b74/cartaz-clarice-1350.jpg" data-mid="42703180" border="0"  src="https://freight.cargo.site/w/1000/i/bfddb472cbfab62e94520b05cbc26183bd13e6e3d773ba45bd59ae859a917b74/cartaz-clarice-1350.jpg" /&#62;
&#60;img width="1007" height="1500" width_o="1007" height_o="1500" data-src="https://freight.cargo.site/t/original/i/030c2cbe5488db61865bcf35cca67a61031aaf0e32c9ffa9f5025ab5cf8826cd/OsDentes-MedoDeCareta.jpg" data-mid="21165344" border="0"  src="https://freight.cargo.site/w/1000/i/030c2cbe5488db61865bcf35cca67a61031aaf0e32c9ffa9f5025ab5cf8826cd/OsDentes-MedoDeCareta.jpg" /&#62;
&#60;img width="1190" height="1530" width_o="1190" height_o="1530" data-src="https://freight.cargo.site/t/original/i/0fe4513ea8283b98be3464d64af5cf87d30fa9018f79329a5b473533d13ceb3f/Exercito-no-Joia-16.11.20.jpg" data-mid="6498276" border="0"  src="https://freight.cargo.site/w/1000/i/0fe4513ea8283b98be3464d64af5cf87d30fa9018f79329a5b473533d13ceb3f/Exercito-no-Joia-16.11.20.jpg" /&#62;
&#60;img width="2598" height="3626" width_o="2598" height_o="3626" data-src="https://freight.cargo.site/t/original/i/3107feff2f39e248de8bbab4c5a10773f337240f9dd072ecda988dfad102c8b8/Exercito-no-Joia-III-4-01.jpg" data-mid="6498324" border="0"  src="https://freight.cargo.site/w/1000/i/3107feff2f39e248de8bbab4c5a10773f337240f9dd072ecda988dfad102c8b8/Exercito-no-Joia-III-4-01.jpg" /&#62;
&#60;img width="1920" height="1005" width_o="1920" height_o="1005" data-src="https://freight.cargo.site/t/original/i/dcf11c856b5722aa1cfe0d8f170fb85bc50e8e33689c5e9cbbefb10b783638df/Mari-Iurare-Rebel-2fev.jpg" data-mid="20129940" border="0"  src="https://freight.cargo.site/w/1000/i/dcf11c856b5722aa1cfe0d8f170fb85bc50e8e33689c5e9cbbefb10b783638df/Mari-Iurare-Rebel-2fev.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/331767f552fbaa1b776644e6499cc7096f5aad7afe83e55d5169cce376729e34/maeana-insta-2.jpg" data-mid="27630728" border="0"  src="https://freight.cargo.site/w/1000/i/331767f552fbaa1b776644e6499cc7096f5aad7afe83e55d5169cce376729e34/maeana-insta-2.jpg" /&#62;




</description>
		
	</item>
		
		
	<item>
		<title>ESCOLIOSE: PARALELISMO MIÚDO</title>
				
		<link>https://danielrdarocha.com/ESCOLIOSE-PARALELISMO-MIUDO</link>

		<pubDate>Wed, 17 Feb 2021 23:45:33 +0000</pubDate>

		<dc:creator>Daniel R da Rocha</dc:creator>

		<guid isPermaLink="true">https://danielrdarocha.com/ESCOLIOSE-PARALELISMO-MIUDO</guid>

		<description>
&#60;img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/f88023d9eb1af98c50ac5d43e93c98c9a8013b377d2d4660c4ba3a0d7d5b707f/drdr-afe-escoliose_2.jpg" data-mid="99267614" border="0"  src="https://freight.cargo.site/w/1000/i/f88023d9eb1af98c50ac5d43e93c98c9a8013b377d2d4660c4ba3a0d7d5b707f/drdr-afe-escoliose_2.jpg" /&#62;





Escoliose: Paralelismo MiúdoAna Frango Elétricobook cover + book design




	




&#38;nbsp;"Escoliose: Paralelismo Miúdo" is the first book by Grammy nominated musician, visual artist and poet from Brazil, Ana Frango Elétrico. Ana's work manifests in many forms, all of which are presented in the book, featuring a collection of poems, paintings, drawings, collages and lyrics. "Paralelismo Miúdo" translates to "Tiny Parallelism", a tagline that defines Ana's approach to poetry, searching for subtle insuspect correlations in the mundane corners of life. She is constantly playing with disorienting sensations, creating poetry and music that you can smell and taste.



	
︎ August 2020design Daniel Rocha

published by Editora Garupa
produced by Modinhas, Baladas &#38;amp; Sonetos
product photography by Rodrigo Lins
back cover Hick Duarte

📕 13 x 20 cm, 88pp
fonts in use
Vulf Mono + Vulf Sans





&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/d78651a21d291e26182108f9353051bd859e0c7f9b5a2adee2d1bfdb014105a9/drdr-afe-escoliose_15.jpg" data-mid="100589348" border="0"  src="https://freight.cargo.site/w/1000/i/d78651a21d291e26182108f9353051bd859e0c7f9b5a2adee2d1bfdb014105a9/drdr-afe-escoliose_15.jpg" /&#62;
&#60;img width="1512" height="1009" width_o="1512" height_o="1009" data-src="https://freight.cargo.site/t/original/i/bad0955e0158757a1c9dfc80dad5136af474c6dd136177582079472c89c8e820/drdr-afe-escoliose_11.jpg" data-mid="100588415" border="0"  src="https://freight.cargo.site/w/1000/i/bad0955e0158757a1c9dfc80dad5136af474c6dd136177582079472c89c8e820/drdr-afe-escoliose_11.jpg" /&#62;
&#60;img width="1511" height="1009" width_o="1511" height_o="1009" data-src="https://freight.cargo.site/t/original/i/abf1d618e72ff323c778d6d659fbae726e3696c49d40ac18c98221d54dc23a36/drdr-afe-escoliose_12.jpg" data-mid="100588416" border="0"  src="https://freight.cargo.site/w/1000/i/abf1d618e72ff323c778d6d659fbae726e3696c49d40ac18c98221d54dc23a36/drdr-afe-escoliose_12.jpg" /&#62;
&#60;img width="1511" height="1009" width_o="1511" height_o="1009" data-src="https://freight.cargo.site/t/original/i/d541d837623e8c34810074b68fce343090125008ec70aeed8fc5c132a84797f4/drdr-afe-escoliose_10.jpg" data-mid="100588414" border="0"  src="https://freight.cargo.site/w/1000/i/d541d837623e8c34810074b68fce343090125008ec70aeed8fc5c132a84797f4/drdr-afe-escoliose_10.jpg" /&#62;
&#60;img width="1511" height="1009" width_o="1511" height_o="1009" data-src="https://freight.cargo.site/t/original/i/f56c15ec927a559f1e1a3175c1503d104fdd33758af2deeea71f7e993de07ef2/drdr-afe-escoliose_9.jpg" data-mid="100588413" border="0"  src="https://freight.cargo.site/w/1000/i/f56c15ec927a559f1e1a3175c1503d104fdd33758af2deeea71f7e993de07ef2/drdr-afe-escoliose_9.jpg" /&#62;

	This synesthetic quality is what guides the design. The cover's central element is a life-size tamarind candy wrap from an all time classic brazilian treat, famous for it's hard on the mouth sweet and sour flavor. The candy's bittersweetness is a symbol for Ana's "parallelism". She would throw tamarind candies to the crowd at her concerts, inviting the audience to feel what the music tasted like. The candywrap's red checkerboard picnic-cloth design determines the book's minimal color palette, in line with her straightforward approach to poetry.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; The title is set in a squished custom lettering with an appetite appeal intention. The typeface used in the covers is Vulf Sans, the sans serif counterpart of Vulf Mono, which is used in the texts. The funky typewriter face has a musical DNA that provides just the right amount of uneasiness and sophistication to the reading. The back cover is a full bleed portrait of the author in a reference to the ordinariness of 90's commercial paperbacks.
	&#60;img width="782" height="686" width_o="782" height_o="686" data-src="https://freight.cargo.site/t/original/i/94fcce9f8cef2fc1a94c97b55cfa63ad13859a63e25931ab95e9b33c84799e23/afe_tamarindo-2.png" data-mid="103871023" border="0" data-scale="60" data-no-zoom data-draggable src="https://freight.cargo.site/w/782/i/94fcce9f8cef2fc1a94c97b55cfa63ad13859a63e25931ab95e9b33c84799e23/afe_tamarindo-2.png" /&#62;


&#60;img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/fcbfb793427fafb5080a006b18fedfca40c7292c32891c9fa1fbd84beea069b9/drdr-afe-escoliose_0.jpg" data-mid="99267612" border="0"  src="https://freight.cargo.site/w/1000/i/fcbfb793427fafb5080a006b18fedfca40c7292c32891c9fa1fbd84beea069b9/drdr-afe-escoliose_0.jpg" /&#62;
&#60;img width="1511" height="1009" width_o="1511" height_o="1009" data-src="https://freight.cargo.site/t/original/i/683a7bfa17d5c621353f1d887628cf0adbf9a3277b098df3ad4f6f43954a8af6/drdr-afe-escoliose_7.jpg" data-mid="100588411" border="0"  src="https://freight.cargo.site/w/1000/i/683a7bfa17d5c621353f1d887628cf0adbf9a3277b098df3ad4f6f43954a8af6/drdr-afe-escoliose_7.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>QUEIJO QUENTE PODCAST</title>
				
		<link>https://danielrdarocha.com/QUEIJO-QUENTE-PODCAST</link>

		<pubDate>Thu, 08 Apr 2021 21:01:43 +0000</pubDate>

		<dc:creator>Daniel R da Rocha</dc:creator>

		<guid isPermaLink="true">https://danielrdarocha.com/QUEIJO-QUENTE-PODCAST</guid>

		<description>
&#60;img width="1921" height="1301" width_o="1921" height_o="1301" data-src="https://freight.cargo.site/t/original/i/12431eb27346ec71547dce18ade5674031411e7a690d63b6eb91c4f9ba0d9822/qq-14.png" data-mid="104696132" border="0"  src="https://freight.cargo.site/w/1000/i/12431eb27346ec71547dce18ade5674031411e7a690d63b6eb91c4f9ba0d9822/qq-14.png" /&#62;





Queijo Quente Podcastvisual identity + logotype




	




&#38;nbsp;Queijo Quente is a podcast about pop music that delivers weekly doses of high-quality information about various topics of the pop universe with a humorous, laidback vibe. I was asked to design a logotype and a brand identity system for the covers appearing on the podcast players and their social media presence. 

	
 ︎ March 2020
design Daniel Rocha
presented by
Guilherme Guedes, Lohan Abdala
and Dora Guerra


fonts in use
Adieu Bold + Vinila



&#60;img width="2160" height="2500" width_o="2160" height_o="2500" data-src="https://freight.cargo.site/t/original/i/3e5f4cac650e4f165cdd5d35df45fda28a147dd14aae160007cf4f07d1176133/Artboard-2.png" data-mid="104684268" border="0"  src="https://freight.cargo.site/w/1000/i/3e5f4cac650e4f165cdd5d35df45fda28a147dd14aae160007cf4f07d1176133/Artboard-2.png" /&#62;
&#60;img width="1080" height="1250" width_o="1080" height_o="1250" data-src="https://freight.cargo.site/t/original/i/d7389ae5ef3c209ff8d7613a4a88e74547317c9aa7297f6d0642ca008e94f7fc/qq-16.png" data-mid="104698240" border="0"  src="https://freight.cargo.site/w/1000/i/d7389ae5ef3c209ff8d7613a4a88e74547317c9aa7297f6d0642ca008e94f7fc/qq-16.png" /&#62;

	
"Queijo Quente" is Portuguese for "grilled cheese sandwich", which is the quintessential practical snack, easy and always tasty, anywhere, anytime. The design further explores this concept and takes inspiration from Brazilian street food packaging. Popcorn and other treats sold in small street carts usually come in a cheaply printed paper bag with the product name repeated all over it. Having the logo repeated as a pattern is also a reference to sticky pop songs that stick to your head like caramel popcorn sticks to your fingers.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; The color palette is a not-so-subtle play on how the combination of red and blue quickly screams "USA" and therefore, pop music culture in general. The whole Americana vibe is toned down with pale beige backgrounds and neon pink details. 

	


&#60;img width="1080" height="1250" width_o="1080" height_o="1250" data-src="https://freight.cargo.site/t/original/i/7ea2bab891d64710ff9250ef6ad0e93535e1f8f65f7a7d6eef638e3cfa08932c/qq-insa-feed_01.jpg" data-mid="104692478" border="0"  src="https://freight.cargo.site/w/1000/i/7ea2bab891d64710ff9250ef6ad0e93535e1f8f65f7a7d6eef638e3cfa08932c/qq-insa-feed_01.jpg" /&#62;
&#60;img width="1080" height="1806" width_o="1080" height_o="1806" data-src="https://freight.cargo.site/t/original/i/defed5ed19c995927ab641ea2a0d00bced03e0033d3a74b8b77530e2b99dd46f/qq-insa-feed_02.jpg" data-mid="104687138" border="0"  src="https://freight.cargo.site/w/1000/i/defed5ed19c995927ab641ea2a0d00bced03e0033d3a74b8b77530e2b99dd46f/qq-insa-feed_02.jpg" /&#62;



&#60;img width="1441" height="1441" width_o="1441" height_o="1441" data-src="https://freight.cargo.site/t/original/i/a7c0c404d943a0b3e00ac6fdd8e14fc0e13b9ee5a961513e3fdd557a4d285fef/qq-11.png" data-mid="104692476" border="0"  src="https://freight.cargo.site/w/1000/i/a7c0c404d943a0b3e00ac6fdd8e14fc0e13b9ee5a961513e3fdd557a4d285fef/qq-11.png" /&#62;
&#60;img width="2188" height="1440" width_o="2188" height_o="1440" data-src="https://freight.cargo.site/t/original/i/62d3f00bed7715e472bf06f53545ff980d75b217d5802a588531ab6baad5fcdc/qq-15.png" data-mid="104696128" border="0"  src="https://freight.cargo.site/w/1000/i/62d3f00bed7715e472bf06f53545ff980d75b217d5802a588531ab6baad5fcdc/qq-15.png" /&#62;

&#60;img width="1921" height="1200" width_o="1921" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f7d1892ee97253a5d7a8526f886f1e2c640191d5e9de3b8ca7a03c192c24fdd7/qq-17.png" data-mid="104698241" border="0"  src="https://freight.cargo.site/w/1000/i/f7d1892ee97253a5d7a8526f886f1e2c640191d5e9de3b8ca7a03c192c24fdd7/qq-17.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>TROPICÁLIA 50 ANOS</title>
				
		<link>https://danielrdarocha.com/TROPICALIA-50-ANOS</link>

		<pubDate>Mon, 20 May 2019 22:24:36 +0000</pubDate>

		<dc:creator>Daniel R da Rocha</dc:creator>

		<guid isPermaLink="true">https://danielrdarocha.com/TROPICALIA-50-ANOS</guid>

		<description>
&#60;img width="1123" height="1270" width_o="1123" height_o="1270" data-src="https://freight.cargo.site/t/original/i/bad1f25163af4ece6db7949dfa9b27320a9d0811b9f08cb32f4b2cc2720666b7/Bloco-1-cartaz-WEB-17.04.06.jpg" data-mid="53500823" border="0"  src="https://freight.cargo.site/w/1000/i/bad1f25163af4ece6db7949dfa9b27320a9d0811b9f08cb32f4b2cc2720666b7/Bloco-1-cartaz-WEB-17.04.06.jpg" /&#62;


50 anos da Tropicáliavisual identity + book design



	
Tropicália was a cultural movement led by musician and artists in Brasil in the late 1960s. It revolutionized popular art by promoting the incorporation and amalgamation of foreign styles and traditions into brazilian culture. Students at ESDI organised a series of open-air public lectures discussing the movement’s contribution to design and other disciplines, 50 years later. &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
Each lecture was recorded and published as a book, printed in the university's self-managed crowd-sourced printshop. I designed the books and the visual identity for these lectures, capturing the essence of the movement by remixing iconic artworks and inserting them within the university grounds.


	︎ June 2017
design Daniel Rocha,&#38;nbsp;Andrea Marroquin, João Pedrophotography Daniel Rocha
published by Colaboratório




&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6d689a7736d719d131cbd15cfeded2ef6846bc562b65f3a92c6b09c3feaa1bfc/B-1-Aula-1-17.04.10.jpg" data-mid="53500706" border="0"  src="https://freight.cargo.site/w/1000/i/6d689a7736d719d131cbd15cfeded2ef6846bc562b65f3a92c6b09c3feaa1bfc/B-1-Aula-1-17.04.10.jpg" /&#62;
&#60;img width="3400" height="2160" width_o="3400" height_o="2160" data-src="https://freight.cargo.site/t/original/i/44a29b4aa134edb89f26ae5806d57a02a0b705e8e5865288f1ec54cad8a63e96/B-2-Aula-4-17.04.27.jpg" data-mid="53500724" border="0"  src="https://freight.cargo.site/w/1000/i/44a29b4aa134edb89f26ae5806d57a02a0b705e8e5865288f1ec54cad8a63e96/B-2-Aula-4-17.04.27.jpg" /&#62;
&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f4d3c0a44ba7f6eedfdd84196c5a267f307d84d1d660d515f4a4db2e3638cebe/B-2-Aula-5-17.05.03.jpg" data-mid="53500734" border="0"  src="https://freight.cargo.site/w/1000/i/f4d3c0a44ba7f6eedfdd84196c5a267f307d84d1d660d515f4a4db2e3638cebe/B-2-Aula-5-17.05.03.jpg" /&#62;
&#60;img width="3400" height="2160" width_o="3400" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ae404de12fa259c9bb457a7f9e88b03c46f6708a2b7f082754c677f9a695ee06/B-3-Aula-7-17.05.30.jpg" data-mid="53500744" border="0"  src="https://freight.cargo.site/w/1000/i/ae404de12fa259c9bb457a7f9e88b03c46f6708a2b7f082754c677f9a695ee06/B-3-Aula-7-17.05.30.jpg" /&#62;
&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9e66e1b6fd581252cdf18613fda17c87e0eac370ea58257fa96874765b3eb9ad/B-3-Aula-8e9-17.06.03.jpg" data-mid="53500745" border="0"  src="https://freight.cargo.site/w/1000/i/9e66e1b6fd581252cdf18613fda17c87e0eac370ea58257fa96874765b3eb9ad/B-3-Aula-8e9-17.06.03.jpg" /&#62;


&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6d689a7736d719d131cbd15cfeded2ef6846bc562b65f3a92c6b09c3feaa1bfc/B-1-Aula-1-17.04.10.jpg" data-mid="53500706" border="0"  src="https://freight.cargo.site/w/1000/i/6d689a7736d719d131cbd15cfeded2ef6846bc562b65f3a92c6b09c3feaa1bfc/B-1-Aula-1-17.04.10.jpg" /&#62;
&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/31505030f1028659eca68514b7bad18983c78d30d02b156ce16a23660508d04d/B-1-Aula-2-17.04.15.jpg" data-mid="53500707" border="0"  src="https://freight.cargo.site/w/1000/i/31505030f1028659eca68514b7bad18983c78d30d02b156ce16a23660508d04d/B-1-Aula-2-17.04.15.jpg" /&#62;
&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d1d27c5019cd5e21b2242e11e157cb7c4d848ea25b065ae16e2b3d20e6f96c3e/B-1-Aula-3-17.04.20.jpg" data-mid="53500714" border="0"  src="https://freight.cargo.site/w/1000/i/d1d27c5019cd5e21b2242e11e157cb7c4d848ea25b065ae16e2b3d20e6f96c3e/B-1-Aula-3-17.04.20.jpg" /&#62;
&#60;img width="3400" height="2160" width_o="3400" height_o="2160" data-src="https://freight.cargo.site/t/original/i/44a29b4aa134edb89f26ae5806d57a02a0b705e8e5865288f1ec54cad8a63e96/B-2-Aula-4-17.04.27.jpg" data-mid="53500724" border="0"  src="https://freight.cargo.site/w/1000/i/44a29b4aa134edb89f26ae5806d57a02a0b705e8e5865288f1ec54cad8a63e96/B-2-Aula-4-17.04.27.jpg" /&#62;
&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f4d3c0a44ba7f6eedfdd84196c5a267f307d84d1d660d515f4a4db2e3638cebe/B-2-Aula-5-17.05.03.jpg" data-mid="53500734" border="0"  src="https://freight.cargo.site/w/1000/i/f4d3c0a44ba7f6eedfdd84196c5a267f307d84d1d660d515f4a4db2e3638cebe/B-2-Aula-5-17.05.03.jpg" /&#62;
&#60;img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4e42b2ec991f0fac2e29060bda2e40b5a8bc50df3d64302568296a06a2589e80/B-2-Aula-6-17.05.16.jpg" data-mid="53500742" border="0"  src="https://freight.cargo.site/w/1000/i/4e42b2ec991f0fac2e29060bda2e40b5a8bc50df3d64302568296a06a2589e80/B-2-Aula-6-17.05.16.jpg" /&#62;
&#60;img width="3400" height="2160" width_o="3400" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ae404de12fa259c9bb457a7f9e88b03c46f6708a2b7f082754c677f9a695ee06/B-3-Aula-7-17.05.30.jpg" data-mid="53500744" border="0"  src="https://freight.cargo.site/w/1000/i/ae404de12fa259c9bb457a7f9e88b03c46f6708a2b7f082754c677f9a695ee06/B-3-Aula-7-17.05.30.jpg" /&#62;
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&#60;img width="1400" height="667" width_o="1400" height_o="667" data-src="https://freight.cargo.site/t/original/i/dc0d6b6f4bdafb83f863de988e8998348c63d432bde2f3a360b1f424af9a75b1/livro-rogerio-duarte-4.jpg" data-mid="53507901" border="0"  src="https://freight.cargo.site/w/1000/i/dc0d6b6f4bdafb83f863de988e8998348c63d432bde2f3a360b1f424af9a75b1/livro-rogerio-duarte-4.jpg" /&#62;
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&#60;img width="1000" height="1316" width_o="1000" height_o="1316" data-src="https://freight.cargo.site/t/original/i/af5e5c22c37b72fdf60d85cf535fc5a721100aa5f9970f6e32a8118ebf75e6a6/rogerio-duarte-letterpress.jpg" data-mid="53503317" border="0"  src="https://freight.cargo.site/w/1000/i/af5e5c22c37b72fdf60d85cf535fc5a721100aa5f9970f6e32a8118ebf75e6a6/rogerio-duarte-letterpress.jpg" /&#62;
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&#60;img width="1000" height="569" width_o="1000" height_o="569" data-src="https://freight.cargo.site/t/original/i/22a1f2188d7a0ae92feca8ff42675293ce6aeacd6acc589f68b65988c86a6e2a/livro-rogerio-agrandeporta-capa.jpg" data-mid="53505900" border="0"  src="https://freight.cargo.site/w/1000/i/22a1f2188d7a0ae92feca8ff42675293ce6aeacd6acc589f68b65988c86a6e2a/livro-rogerio-agrandeporta-capa.jpg" /&#62;
&#60;img width="800" height="447" width_o="800" height_o="447" data-src="https://freight.cargo.site/t/original/i/3d7f5f929c6bcd6b8039d6823be3224da42f7479d193f7873ae185c2c7fd273d/parangole.gif" data-mid="53288396" border="0"  src="https://freight.cargo.site/w/800/i/3d7f5f929c6bcd6b8039d6823be3224da42f7479d193f7873ae185c2c7fd273d/parangole.gif" /&#62;
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